People often confuse branding with branding assets.
It's a very easy mistake to make, especially when advertising agencies often say they've launched a new brand. And all they're showing is fancy images and TV adverts. They're all assets but they're not a brand.
A Brand is Not:
Let's look at Walkers Crisps as an example:
Logo, Not a Brand
Packaging, Not a Brand
Definitely Not a Brand
